When I was a child I wanted to be three things; A climber, an adventurer & an inventer. Now I once invented shoes to make you walk on water but they failed once it was pointed out that anyone falling over would likely be drowned as boots held them under the water. Obviously, inventing was not the way to go so as an adult I've focused on traveling to achieve my other two goals
Family holidays were never abroad, we had a caravan so it was always heading out to the British seaside or some lovely spot in the Peak District. To say these holidays were uneventful would be ignoring how young and easily entertained I was. Playing in the sand and the freezing British sea or climbing all over some old castle ruins I was in my element and still am nowadays.
This is should be a prospective customer's number one call to action, e.g., requesting a quote or perusing your product catalog.